The Death of Sony A-mount

If you're a Sony photographer with a significant investment in A-mount gear then you've likely felt this coming for some time. Sony A-mount is dead and change is in your future. 

To be clear, a formal announcement hasn't been delivered from Sony executives yet but the numbers speak for themselves. Mirrorless e-mount cameras are finally making their mark in the industry and Sony sensor development is becoming a standout business unit for the organization. There's always hope that Sony will support their existing A-mount customer base but they don't have a great track record in that regard. They've always been focused on pushing new technology into the market and challenging the comparatively glacial progress of Canon and Nikon. That drive for change is paving the future of the industry but unfortunately it's leaving their customers guessing what's around the corner. It's a difficult situation we find ourselves in. Do we ride the rollercoaster of progress or head for flat, predictable terrain?

Despite my concerns with the new e-mount cameras it seems highly impractical to jump to a new platform at this stage. That's not only a very costly move but it also feels like a step in the wrong direction. Mirrorless cameras are the future and if you don't believe that yet you soon will. So what keeps me invested in the Sony platform? is it enough that Sony is leading in mirrorless camera technology? Perhaps, but I think it's also the realization that the industry is changing rapidly and that Sony isn't afraid to innovate within it. It's a love/hate relationship as you probably know. I absolutely adore their OLED viewfinders and focus peaking but I cringe at the lack of third-party support from reputable companies like Profoto. We certainly have our fair share of challenges to deal with. One can only hope that with greater market penetration comes a stronger commitment from other industry players. 

I may not be sold on Sony's current product line-up but I do have faith that Sony will become the dominant force in the market. That said in the end it truly doesn't matter what you shoot with. What matters is your ability to create compelling imagery using the tools that you're familiar with. For me those tools are from Sony, and I'm okay with that.